About this template
The Exec Luxury template is an executive cover letter in Cormorant with a deep ivory background, a gold hairline frame and a discreet monogram. Spacious typographic rhythm — the document equivalent of stepping into a Place Vendôme boutique. Compatible with ATS systems at luxury (Workday at LVMH, Kering, Richemont, Chanel, Hermès, Estée Lauder Prestige; SuccessFactors at independent maisons).
Who is it for?
It suits executives in luxury maisons, fashion houses, jewellery (Cartier, Tiffany, Van Cleef & Arpels, Mikimoto), watchmaking (Patek Philippe, Audemars Piguet, Vacheron Constantin) and high-end perfumery (Guerlain, Creed, Maison Francis Kurkdjian). CEOs, brand directors, retail directors and creative directors who want their letter to embody the codes of the houses they have led or want to join.
How to use it
The gold frame (Pantone 871 C) remains optional — enable for the paper vellum 120 gsm version destined for the headhunter or chairman, disable for the ATS portal version. The monogram in the top-right corner (1.5 cm, initials in Cormorant Bold) signals the personal brand. For a flagship boutique director application, state revenue, footfall and client mix (local vs Asian/American tourist). For a creative direction application, attach a lookbook or quantified portfolio in postscript. The signature includes the LinkedIn URL only in the digital register; omit for paper.
Frequently asked questions
Should I attach a portfolio to the letter?
For creative functions (creative director, textile designer, master jeweller, perfumer), yes: 20-30 page PDF portfolio or Issuu link. For corporate functions (CEO, COO, CFO, retail, marketing), no portfolio — a one-page career summary alongside the CV suffices. Photography of personal pieces is expected for jewellery and watchmaking master applications.
How do I phrase revenue and margin figures?
As ranges to preserve confidentiality: "Flagship boutique revenue $25-35M", "EMEA gross margin > 65%", "UHNW client 18% of revenue". Exact figures are sensitive in luxury — ranges remain credible while respecting the confidentiality contract with the current house. Quote published group-level figures (annual report) verbatim when relevant.
Does the gold frame look too heavy for ATS?
For Workday, Greenhouse and Lever (used by LVMH, Kering, Richemont), the frame is treated as an image and does not alter text parsing. For a direct application to a search firm (Egon Zehnder, Spencer Stuart, Russell Reynolds), send the paper vellum printed version and a high-definition PDF in parallel.
