About this template
The Marketing & Communication template is an academic CV in Poppins with a coral accent — built for marketing scholars who balance peer-reviewed research with industry case studies. Sections cover JCR/JCM publications, executive-education modules and consultancy mandates. The layout parses through Workday, Interfolio and the recruitment platforms of top business schools (HEC, ESSEC Marketing Lab, INSEAD, Kellogg, Wharton, Booth, IESE, Columbia Business School).
Who is it for?
It fits researchers in strategic marketing, consumer behaviour, digital marketing and branding, directors of executive-education marketing programmes, candidates for marketing chairs at top business schools (ESSEC Marketing Lab, HEC L'Oréal Chair, INSEAD Wendel Chair, Kellogg Kraft Heinz Chair), and Marketing Science Institute (MSI) Trustees competing for academic appointments.
How to use it
Five blocks structure the document — Research (axes aligned with the marketing department), Publications in JCR Marketing Quartile A (Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Marketing Science), Case studies (HBS, INSEAD Case Centre, ECCH), Executive education and consulting, Institutional affiliations (MSI Trustee, AMA, ACR). State the ABS ranking and FT 50 listing for strategic journals. Useful long-tail queries: 'marketing PhD academic CV', 'consumer behaviour tenure-track resume', 'JMR publication record CV', 'marketing chair business school application', 'MSI Trustee CV'.
Frequently asked questions
How do I hierarchise JCR publications and Harvard case studies?
Separate them into distinct sections. JCR publications (Journal of Marketing, JMR, JCR Q1) come first, sorted by year descending, with ABS 4 and FT 50 ranking. Harvard, INSEAD or ECCH cases belong in a 'Case studies and teaching materials' section with annual downloads and a list of using business schools. An ESSEC Marketing Lab committee values both, but with distinct evaluation grids — never blend them.
Should I list MSI or AMA roles?
Yes. MSI Trustee, AMA Special Interest Group chair, Marketing Science Council member are significant academic appointments that weigh on endowed-chair committees. State the precise role (Trustee, Board Member, SIG Chair, Doctoral Consortium Chair), the period, and the institution. For HEC, INSEAD or ESSEC committees, this academic governance counts as disciplinary impact and esteem.
Does the template work for a digital-marketing or growth researcher?
Yes. For these profiles, add an 'Industrial collaborations and data partnerships' section listing data partnerships (Google, Meta, Amazon, Criteo) and research contracts with advertisers. State data volumes (for example '50M+ web sessions over 18 months') and methods applied (causal inference, A/B testing, multi-touch attribution). These concrete signals speak to INSEAD or Wharton tech-track committees fluent in the modern marketing-data landscape.
