About this template
The Sticker Pack template stands by a renewed Y2K vibe: rotating colourful stickers, Bagel Fat One display, rounded badges, saturated palette. The CV reads as a sticker dump on a TikToker's notebook — which is precisely the visual code the contemporary social-first scene expects. It is not an ATS-safe CV: it is built for a consumer brand manager, a DTC creative lead or a social agency hunting for a designer who speaks directly to the scrolling thumb. The format works for applications where attention is measured in seconds and visual signature is the selling argument.
Who is it for?
For TikTok and Instagram creators, social-media designers, content strategists at consumer brands (Sephora, MAC, Glossier, Fenty Beauty, Rare Beauty, Drunk Elephant, Patrick Ta, Charlotte Tilbury, as well as the European DTC brands Typology, Respire, Nidé and Make My Lemonade) and creators in beauty, fashion or lifestyle. Suited to boutique social agencies (We Are Social London, Mediakix, Iconosquare clients, The Audience Agency) and to the in-house brand teams of DTC houses that pilot their creative work internally (Glossier in-house team, Allbirds, Away, Casper). Fits alumni of Central Saint Martins BA Graphic Communication, the RCA Visual Communication MA, Parsons Communication Design, ECV digital, as well as self-taught profiles built through Instagram and TikTok who stand by their Gen Z orientation.
How to use it
Place the pro social links in the header (Instagram, TikTok, Behance), avoiding personal handles — prefer a distinct pro account with legible numbers (followers, average engagement rate, average views). In the Projects section, list 5-7 marquee campaigns with the brand, the deliverable type (product launch, repositioning, sponsored stories series, organic content), the measured performance (impressions, engagement rate, attributed sales) and your role. For embargoed campaigns (forthcoming launches), keep to the sector without naming. Portfolio coherence is expected: a pro Instagram showing pieces in their native platform context (story screenshots, reels stills) rather than decontextualised flatlays. Long-tail: « freelance social media designer CV », « DTC brand content strategist CV », « beauty Instagram creative lead CV », « TikTok freelance designer CV », « Glossier in-house brand designer CV ».
Frequently asked questions
Should follower and engagement metrics appear in the CV?
Yes — brand managers and creative leads in the social-first segment expect it. State the current follower count (without inflating), the average engagement rate over the last 90 days (calculated as average likes + comments divided by follower count) and the average reach on reels. These metrics are verifiable via Crunchbase, SocialBlade or directly through the accounts — any approximation is spotted immediately. For brand pro accounts you have run, state the growth piloted during your tenure (« +85k followers in 12 months on the Sephora UK account »).
How should I present an affiliate partnership or a paid-product collaboration?
Clearly distinguish paid collaborations (with a mention of « sponsored collaboration » or « campaign paid by the brand ») from organic content. For long-term partnerships with a brand (for example, ambassadorship for a beauty house for 12 months), state the collaboration duration and scope (exclusive content creation, brand consulting, social design). Recruiting brands value this transparency — they want to know whether you have the experience of a structured commercial relationship, not only one-off hits.
Does the template suit applications at traditional PR agencies?
No, avoid institutional PR agencies (Edelman, Weber Shandwick, Burson Cohn & Wolfe, Brunswick, Hill+Knowlton Strategies) which expect a much soberer CV oriented towards pitch and media relations. The template is calibrated for visual content creation on social platforms, not for press pitching. For a social-first to traditional-PR transition, prefer a neutral CV like ATS Centered Name and use the social portfolio as a complement, not the central piece.
