About this template
The ATS Marketing template is a CV with a Poppins identity and coral accent, bright, contemporary and ready for a digital-marketing résumé. Sections breathe, calls-to-action read like campaign briefs, and keyword density stays high without ever crowding the layout. The format clears Greenhouse, Lever, Ashby, Workday and Personio ATS used by US and European tech scale-ups (HubSpot, Notion, Stripe, Figma, Vercel), digital agencies (R/GA, Wieden+Kennedy Digital, Code and Theory) and consumer-platform majors (Meta, Google, TikTok, Shopify).
Who is it for?
It suits digital marketers, growth leads, performance specialists, brand managers, social-media strategists, SEO/SEA practitioners and CMOs at scale-ups. Suitable for Head of Demand Generation in B2B SaaS, Content Marketing Managers, Lifecycle Marketing Managers and Customer Acquisition Specialists. Adapted as well for Trade Marketing profiles transitioning into digital, post-MBA candidates targeting CMO roles at scale-ups, and growth consultants moving in-house from agencies.
How to use it
Four blocks structure the document — Marketing experience (with company, P&L scope or media budget, team size), Quantified achievements (CAC, LTV/CAC ratio, NRR, MoM growth rate, CPL reduced), Stack mastered (HubSpot, Salesforce Pardot, GA4, Looker, Mixpanel, Amplitude, Iterable, Customer.io), Certifications (Google Ads, Meta Blueprint, HubSpot Inbound). For each role, indicate the growth trajectory that played out during your tenure (Seed to Series A, A to B, IPO readiness). SEO long-tail: 'growth marketing scale-up CV', 'demand generation SaaS resume template', 'CMO scale-up CV', 'head of growth resume', 'senior performance marketing CV'.
Frequently asked questions
How do I quantify a Growth Marketer role?
List the triplet CAC evolution / LTV/CAC ratio / payback period. State the primary channels (Meta Ads, Google Ads, LinkedIn Ads, SEO, affiliate, partnerships) with their share of the acquisition mix. For B2B SaaS, add pipeline generated (SQL/MQL), lead-to-customer conversion rate and CPL by channel. Avoid hollow metrics ('strong traffic growth') and prefer quantified trajectory: 'scaled from 50 to 250 SQL/month in 9 months, CAC held flat at $380'.
Should I cite the marketing stack used?
Yes — it is a screening criterion for SaaS recruiters. Explicitly list mastered tools: HubSpot Marketing Hub, Salesforce Pardot, Marketo (marketing automation); GA4, Looker, Tableau, Amplitude, Mixpanel (analytics); Iterable, Customer.io, Klaviyo (lifecycle); Ahrefs, SEMrush, Search Console (SEO). For mid-market tools (HubSpot CRM, Pipedrive), distinguish your level of expertise (admin, advanced user, integration owner).
Does the template work for a scale-up CMO role?
Yes, particularly for CMOs at Series B-C scale-ups looking for a profile that speaks both ATS language and growth fluency on the same page. HubSpot, Notion, Stripe and Figma recognise this register. Reinforce the Experience section with a 'Team built' subsection (senior hires, Player-Coach transitions, marketing squad setup) and a 'Growth trajectory' subsection (Seed → A, A → B, international expansion, PLG motion implementation).
